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Youth Train Campaign / Adventisement

With the SNCF, you don't have to wait for your destination for your vacation to begin!
Vacation memories begin to be created from the moment you leave the station

Personal project made for a fictional campaign for the French high-speed railway system to encourage young people to take the train - instead of more polluting modes of transport - to go on vacation this summer.

Kind of client: Train company
Used for: Website, Billboard, Social Media
Subject: People, Travel, Lifestyle scene
Target audience: Students, teenagers, young people in between the ages of 16 and 27

Inspired by a group of young adults occupying the four seats in my wagon on my way back from holiday, I thought of how taking the train with your friends is already a beautiful memory to share. Taking the train can feel adventurous, exciting and comfortable, especially at that age when it means a new-found liberty.

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